Durham Arts Council

Come face-to-face with the arts in Durham.

A Practical Guide to Audience Development

NEWSLETTERS

Information and progress reports sent during the project.

You can download each of these newsletters in pdf format by clicking on the individual headlines. You will need Adobe Acrobat Reader (a free download) to view the document. Click here to download the Reader.

May 18, 2001: We’re YOUR Consulting and Research Team

July 25, 2001: Why do a combined market research AND audience development project in the Triangle Region?

September 7, 2001: How Does Your Brand Measure Up?

October 12, 2001: Organizational Change: Aligning Goals and Practices to Expand Audiences

November 8, 2001: Loyalty Marketing

December 10, 2001: Relationship, Relevance, Response

January 17, 2002: Turning Market Information Into Strategic Marketing

May 13, 2002: Starting with Odds and Ends, and Creating Strategic Marketing

June 19, 2002: How Organizational Change Can Lead to Audience Development

July 1, 2002: Changing Organization Culture To Build Audiences

October 2, 2002: The 2002 Marketing Mix

About
How this initiative might be useful to your arts organization...

The Big Picture
The major factors that are driving consumer behavior in the arts...
..

Fundamental Strategies
How to respond to present trends...
..

Case Studies
How the six participating organizations changed their habits...
..

ArtsMarket Report
Detailed findings of the research itself...
..

Customer Service
A diagnostic tool for evaluating customer service...
..

Newsletters
Information and progress reports sent during the project...
..

African American / Hispanic Markets
Patterns of participation, barriers to attendance and communications preferences...
..

Links
Connections to national organizations and resources...
..

Funders
This project was funded by...
..