copyright © 1998-2007
Durham Arts Council, Inc.
120 Morris Street
Durham, NC 27701
919.560.ARTS

TODAY'S ARTS MARKET:
THE BIG PICTURE

By Louise Stevens, ArtsMarket, Inc.

14. Substituting Attending with Making Art

Just as consumers have substituted inexpensive arts activities for the high priced ticket events, they have substituted making art or crafts for going to the arts at all. Consumers who say they go to museums once a year take painting and sculpting classes. They write plays, compose music. A high number of families who have limited arts participation due to price and their feelings that arts destinations aren't kid friendly spend time making art together. Do they see themselves as frequent participants? No. Are they actively engaged in some art form? Yes. They are the silent, possible art market.

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