Durham Arts Council

Come face-to-face with the arts in Durham.

A Practical Guide to Audience Development

TODAY'S ARTS MARKET:
THE BIG PICTURE

By Louise Stevens, ArtsMarket, Inc.

8. Kid Friendly, or Else

Parents now have precious little time with their children and want to spend it sharing an enjoyable experience. They don't want to be made to feel self-conscious. Even frequent participants don't consider taking their children to performing arts or exhibitions where they feel the atmosphere will not be kid friendly. So, they'll go somewhere else, spend their leisure time elsewhere.

Return to "Big Picture" index.

About
How this initiative might be useful to your arts organization...

The Big Picture
The major factors that are driving consumer behavior in the arts...
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Fundamental Strategies
How to respond to present trends...
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Case Studies
How the six participating organizations changed their habits...
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ArtsMarket Report
Detailed findings of the research itself...
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Customer Service
A diagnostic tool for evaluating customer service...
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Newsletters
Information and progress reports sent during the project...
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African American / Hispanic Markets
Patterns of participation, barriers to attendance and communications preferences...
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Links
Connections to national organizations and resources...
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Funders
This project was funded by...
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