copyright © 1998-2007
Durham Arts Council, Inc.
120 Morris Street
Durham, NC 27701
919.560.ARTS

TODAY'S ARTS MARKET:
THE BIG PICTURE

By Louise Stevens, ArtsMarket, Inc.

12. Blurred Lines: Entertainment and Art

Just what is the arts? Consumers, especially younger participants, have blurred the lines more than we know. Their sense of arts is everything from the Rolling Stones to Riverdance to a Beethoven Symphony to Rent to The Lion King to Seinfeld.

They make few, if any, distinctions. The same holds for exhibitions: art shows, children's museums, historical destinations, art museums are all part of the mix they call the arts. They blur lines in the same way between commercial and non-profit, professional and community. It affects their perceptions of quality, of why they should contribute, and their expectations of the experience.

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