copyright © 1998-2008
Durham Arts Council, Inc.
120 Morris Street
Durham, NC 27701
919.560.ARTS

FUNDAMENTAL STRATEGIES

1. Assume nothing.

It is all too easy for arts administrators to assume that the general public knows at least something about their organizations. Audiences in the Triangle region of North Carolina made it clear to ADI participants that there was a big gap between name recognition and actual understanding of what various arts organizations bring to the marketplace. Indeed, prospective arts patrons, as it turned out, have little or no understanding of what arts activities are available in the region. The large influx of newcomers and the general transience of many young professionals in the area require that arts providers constantly work on positioning and name recognition.

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