copyright © 1998-2008
Durham Arts Council, Inc.
120 Morris Street
Durham, NC 27701
919.560.ARTS

FUNDAMENTAL STRATEGIES

9. Collaborate and reinforce messages.

Arts events and classes are not inexpensive to produce. Audiences must therefore be educated on both the cost and the intrinsic value of arts activities in our communities. Particularly in a time of economic retrenchment, it becomes ever more crucial for arts organizations in a community or region to collaborate and reinforce each other's messages. But the effort to collaborate must go beyond promoting each other's events to emphasize the economic impact of the arts as an industry. Arts groups must move from isolated work toward a symbiotic, collaborative community of presenting/learning organizations. At best in any community, the arts should come across as a unified, powerful player in the culture and quality of life for citizens.

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