copyright © 1998-2008
Durham Arts Council, Inc.
120 Morris Street
Durham, NC 27701
919.560.ARTS

FUNDAMENTAL STRATEGIES

3. Go deeper.

Chances are, your community has a number of particular niches within niches, and reaching these groups may be a very low-tech and inexpensive advertising proposition. Word of mouth is still powerful (if not the most powerful) advertising. Connecting with grassroots organizations that share a common interest in the content, genre or culture represented in particular exhibits or performances can be an important way to build recognition and new audiences. Putting small notices in organizational newsletters or distributing flyers to church groups are old-fashioned but still effective ways to deepen connections in the many communities your organization aspires to serve.

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