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LEARN WHY DURHAM HAS A TOP RANKED CREATIVE ECONOMY
& HOW YOU CAN BE A PART OF IT.
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THURSDAY, NOVEMBER 4th
Join us for a fantastic morning of Creative Economy and Entrepreneurship learning, discussion and networking in 6 programs with 17 dynamic creative economy speakers.
Two Options:
• Creative Vitality Index™ Announcement Program and Breakfast
8:00 a.m.-9:45 a.m.
Includes CVI™ Program, Breakfast, Resource Handouts Ticket: $15
• CVI™ Program/Breakfast + The Art of Business Workshops and Luncheon
8:00 a.m. - 1:30 p.m.
Includes CVI™ Program, Breakfast, Resource Handouts plus 2 Art of Business Workshops
and Lunch Program
Ticket: $35
CLICK HERE FOR EVENT TICKETS & LISTING OF SPEAKERS
Presented by: Alpha Zeta Omega Chapter, Alpha Kappa Alpha Sorority, Inc. and the new Durham Business Committee for the Arts which is a partnership of the Durham Arts Council, Americans for the Arts, the Greater Durham Chamber of Commerce, The Durham Office of Economic and Workforce Development, Duke University, the Durham Cultural Advisory Board and the Durham Convention and Visitors Bureau.
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The mission of the Business Committee for the Arts (BCA) is to ensure that the arts flourish in America by encouraging, inspiring, and stimulating businesses to support the arts in the workplace, in education, and in the community. The Business Committee for the Arts, founded in 1967 by David Rockefeller, provides businesses of all sizes with the services and resources necessary to develop and advance partnerships with the arts that benefit business, the arts, and the community.
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8:00 AM - 9:45 AM
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Linda A. Carlisle- Secretary of the
NC Department of Cultural Resources
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DURHAM CREATIVE VITALITY INDEX™ ANNOUNCEMENT
Breakfast and Program
Thursday, November 4
8:00 am - 9:45 am
Location: McKinney - American Tobacco Campus
Featuring:
Linda A. Carlisle
Secretary of the North Carolina Department of Cultural Resources
Find out how Durham measures up statewide and nationally as a top-ranked creative community. The Creative Vitality Index™, or the CVI, uses streams of occupational and revenue data from both the for-profit and non-profit sectors to measure the annual changes in the economic health of various segments of arts-related creative economy. North Carolina's Creative Industry enterprises are grouped into three primary sub-clusters: Arts, Entertainment and New Media, and Design. The CVI provides an easily understandable measure of economic health and allows for annual comparison and cross-city, regional, and state comparisons.
Great coffee shops, crowded bookstores, a lively music scene, well-designed buildings, thriving art galleries, successful design firms, exciting museums and theatres, opportunities for arts participation - these are elements we find in the communities that drive the new economy. In places like Boston, Seattle and Durham, this kind of energetic, open atmosphere attracts good companies and skilled workers interested in a high quality of life - which in turn leads to a self-sustaining cycle of economic and cultural vitality.
The Creative Vitality Index™ was conceived as a tool that states, counties, cities and towns can use to assess and enhance their creative edge.
Following the CVI presentation, the new Durham Business Committee for the Arts program will be introduced.
CLICK HERE FOR EVENT TICKETS & LISTING OF SPEAKERS
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10:00 AM - 12:30 PM
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The Art of Business Workshops
Location: McKinney, Triangle Community Foundation, and American Tobacco - Bay 7
10:00 AM
The Art of Business Workshops Kickoff
Melanie Soles - Legislative Liaison, NC Dept. of Cultural Resources
10:30 AM
Panel A - Harnessing Your Creative Capital Into a Business: This workshop will help attendees evaluate their creative capital and identify strategies for increasing that capital into a successful entrepreneurial venture.
Panel B - Marketing vs. Branding...Do You Know the Difference?: Today branding means much more than marketing. It goes across all business functions and is determined by your employees, customers, suppliers and stakeholders. Marketing activities are important buth they are not the same as branding your creative business venture. Learn the differences between marketing and branding and strategies to take your creative venture to the next level.
11:30 AM
Panel C -The ART of Financing: Financing a start-up business or borrowing money for an existing business is a challenge, especially in this climate. Learn about obtaining venture capital and project based financing to develop and grow your creative businesses.
Panel D - It's All About Innovation: In today's economy more and more jobs depend on the complex and creative "right brained" skills - including problem solving, communications, entrepreneurship and collaboration. In this workshop, be inspired to use innovation to expand your creative entrepreneurial passions.
CLICK HERE FOR EVENT TICKETS & LISTING OF SPEAKERS
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12:30 PM - 1:30 PM
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Dr. Margaret Stover Mertz
Executive Director
Thomas S. Kenan Institute for the Arts
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Closing Luncheon and Speaker
12:30 PM - 1:30 PM
Location: Bay 7 - American Tobacco
Dr. Margaret Stover Mertz,
Executive Director
Thomas S. Kenan Institute for the Arts
at the North Carolina School of the Arts
Special Host: Callie Douglas, The Light 103.9 FM (WNNL)
Join us for the closing luncheon in American Tobacco - Bay 7 and network with panelists and attendees!
Dr. Mertz will speak about supporting the arts in a sustainable community.
CLICK HERE FOR EVENT TICKETS & LISTING OF SPEAKERS
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REGISTER TODAY! WE LOOK FORWARD TO SEEING YOU.
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